I was really surprised by a photo I saw on Facebook recently. I wanted to share this work with you after I read the photo and its captions.
In the photos I have seen, you can see poor African people posing for a catalog shoot in Africa with expensive luxury products.. These photos were outdoor advertising works implemented by the Netherlands-based charity Cordaid to draw attention to poverty. This campaign was brought to life by the agency Saatchi&Saatchi.
People in Need “The People In Need The work named ” was able to win the silver lion in the outdoor area at the Cannes Lions International Advertising Festival in 2007.
In this work, those poor people hold the expensive and luxurious It shows you in a very shocking way what can actually be done in Africa with the money given to the products.. Cordaid officials also aimed to show how we can actually affect the lives of people in Africa with the money we spend on shopping with this campaign in 2007.. What a success at that time, this work managed to become a viral again on the internet this year.. I wanted you to share this work with you and travel with me to the realities of life from the materialist world in which we are often lost.
The African Lives of the Models in the Photographs
Elisabeth Leonkokwea
The model posing with a watch and handbag lives in an area called Wamba in Samburu, Northern Kenya. Elisabeth’s wife, who was born before 1960, passed away in 2006.. Mother of 6, Elisabeth’s 4 children still live with her. When 2005 was very dry, Elisabeth spent days on the road looking for water.. When he found water and came, he saw that his animals in the house had died.. In terms of food, Wamba is not a very rich place.
Tirinti Letonginei
A Masai living in Samburu, Northern Kenya, in Tiriniti. Doesn’t know his exact age. It is estimated that he was born in 1968 because of a story he told.. Married and mother of 9 children. Only one of their children goes to school. proud of this boy. But he has no money to send the others to school.
Tiriniti’s donkey died in the 2005 drought.. Donkeys are the most precious animals for Triniti and her family.. Because they carry heavy loads and waters thanks to them.. Since Triniti’s donkey has died, she has to carry water from the lake to the house by herself.
