Axalta Paint Systems, a leading global supplier of liquid and powder coatings and an authority on color and color trends in the automotive industry, has announced its Global Automotive 2014 Color Popularity Report. The report, which has been tracking color preferences in the regional automotive market annually since 1953, is one of the most comprehensive reports in the industry.. This year’s report introduces the Color Matrix, the automotive colors that Axalta predicts to be used in cars to be manufactured in the future.
This year’s forecast, which looks at the trends of the next few years, will affect the global automobile market includes a wide variety of color types. Future trends showcase four color groups: matte hues, bright colours, muted versions, and dark shadows.. The color matrix is available in thin or thick metallics, solids, tin-plated, triple-coated, and mother-of-pearl varieties.
Highlights of the Global Automotive 2014 Color Popularity Report Points
While world color data shows that with a rate of 29 percent, white continues to be the most preferred color in automobiles for four consecutive years
strong> reveals reversal signs of red, blue and yellow, each increasing by one percent. Black is still strong in the market overall, with 19 percent, but has dropped by one percent compared to last year.
North America
• White in the automobile tops the charts at 25 percent
• Red, which is more popular in North America than other countries, is increasing in popularity by three percent.
• This White, silver and black dropped one percent this year.
• Pearl paints were the most popular color for cars in the United States.
• Solid white is preferred in Mexico.
South America
• The strong preference of white with 27 percent and silver with 25 percent in automobiles shows that light colors are the most popular.
• Black in popularity It ranks third with 12 percent.
• Red has increased by one percent this year to 11 percent, indicating an increase in color preferences.
Europe
• Blue cars drive the most on European roads, with the main focus being light and medium tones.
• Big increases in blue compact/sports and midrange seen in the multi-purpose vehicle (MPV) categories.
• Silver continues to decline this year as well.
• Mega-trend white showed a decrease of two percent.
• Green color does not attract the attention of car buyers and is only one percent popular
Asia
• White cars are strongly preferred with 30 percent, with the highest usage at 34 percent. In South Korea.
• Black is the most popular color in luxury vehicles in China, with a rate of 24 percent. /> • The color blue in cars is more popular in Japan than in any other country in Asia.
2014 Color Popularity data and Color Matrix trending For more information about their egos, you can click THIS LINK.
